Starting A Landscaping Business

ton of room for growth. There is also room for small business owners, like you, to make a ton of money in a short period of time. It’s going to be some work, but once you get rolling, you are going to look back and think that taking the first step was the best decision you could have ever made.

One reason for the growing demand of this service is the growth of two income families. The increasing number of double-income families means the number of people with no time but has money on hand is increasing. In fact, according to a nationwide survey conducted by International Communications Research for the Bayer Lawn Care Institute, “the average homeowner spends nearly eight hours each week on lawn care and landscaping tasks around their home and would consider hiring a professional service in order to acquire more free time.”

The target market of the lawn care and landscaping businesses are homeowners with larger size lawns. Larger lawns, such as with 4,000 – 7,000 square feet, typically yield better margins when factors such as transportation time and costs are considered. The typical target market also include middle class suburban families with large lawns and no teenage children, as teenagers are likely to be tasked to mow and take care of the lawns. Middle-aged homemakers are also more likely to rely on a lawn service compared to younger homemakers who are more likely to do the lawn themselves.

Lawn care services can be residential or commercial. Residential lawn care services typically include lawn cutting, trimming, edging and removal of clippings. The service is typically offered once a week through the frequency can depend on the customer’s requests. This side of the business is made up of many small companies. This occurs because of high labor intensity, low startup costs, and nature of the industry.

The commercial side consists of apartment complexes, business parks, and common areas of subdivisions, schools and others. The commercial side is typically serviced by larger lawn care landscaping services.

In this industry, you are simply selling a service that includes the landscaping duties on homes and businesses. Can it get any easier than that?

The difference that you make in this business is how you choose to sell your services. Many landscaping companies differ in how they sell their service. Some companies only sell the landscaping service requiring customers to provide the tools and materials while others provide the work with no warranty. Other full-service companies offer to provide the landscaping, do the gardening, and give a warranty.

I have found that the service that works best is one that combines all these variables together. I have built my business model on this principle. It is a model that that provides the landscaping service to the customer, I supply all the tools and the lawnmowers, and I offer a warranty.

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