How to Advertise a Lawn Care Business Online

by Nate on November 21, 2010

How to Advertise a Lawn Care Business Online

Whether you already have a lawn care business or are planning on starting one, advertising your services is one of the most crucial factors that will determine the success or failure of your business. Nowadays, with so many people having Internet access at home it is imperative for every lawn care business owner to include online advertising in his marketing strategy. People are searching the World Wide Web every day for so many services that any business not advertising online is missing out on potential clients.

The first step toward having an online presence is to have a website that will advertise your lawn care business. This website can be a simple online brochure that outlines your lawn care services, your region of operation, your contact information, and even your prices. To create a webpage with your own unique domain name (like does not even cost a lot nowadays. The domain name can typically be bought for less than per year, and it is a good idea to go with a domain name that includes relevant keywords, like lawn care or lawn business. The hosting can vary from free to about per month.

If you have your own website, then the next step to ensure its success in delivering customers to you is to make sure it has search engine optimization (SEO). In other words, it is important that people using search engines, like Google or Yahoo, to search for lawn care businesses in your area can find your website. Ideally whenever customers in your geographic area search the Internet for lawn businesses, your website appears on the first page of the results for the major search engines. Clearly, the methods of SEO are beyond the scope of this article, but they should be rigorously followed and adhered to in order to improve the likelihood of customers’ being able to find your website.

Often the results from SEO efforts take a while to see. Therefore, in the meantime, while your website may be gaining rank in the search engines, you can purchase advertisements through Google’s ad program. In this case, you can purchase keywords relevant to your content, so you may purchase the keyword phrases like “lawn care business” or “lawn mowing service” or “lawn company.” Then when people search for these phrases, your website will appear on their search results, and if they click on your lawn care business link, you pay Google a certain amount. You can customize your advertising program to specify the total advertising budget for the month or for the lawn related keyword.

Clearly, starting a lawn care business is an endeavor that requires an investment of time, money, and effort. However, one of the most crucial aspects of the endeavor is the level of advertising of this lawn care business. It is important that every lawn business owner not disregard the World Wide Web and its power to deliver customers when planning his marketing strategy.

JEM is a seasoned lawn industry professional. If you would like to start a lawn care business, then consider visiting the website: .

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